![]() ![]() That lockup, it what we call a signature.Ī signature is the structured relationship between a symbol, a wordmark, and a tagline. Sometimes we see a mark alone and other times with the company’s name, and even with a tagline locked up together. Word mark (aka logotype) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.Ī unique design using one or more letterforms that act as a mnemonic device for a company nameĪ mark in which the company name is inextricably connected to a pictorial elementĪn immediately recognizable literal image that has been simplified and stylizedĪ symbol that conveys a big idea, and often embodies strategic ambiguityīefore I describe each one of them in more detail, let’s make this clear: What is a signature? In this article, I will explain the difference between logo designs on the example of some of the famous brands.īefore you decide on pursuing a particular type of logo design, check the pros and cons of each and when is best to use them. Which type of logo is best for a particular company?Įach type of logo design has its advantages and disadvantages. ![]() They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.Īnd since your logo is the first thing your audience will see – you want to get it right. There are many different types of logos – a logo might be just a name set in a chosen typeface or a mark or both.Ī logo can take form of almost infinite variety of shapes and personalities – from literal through symbolic, from word-driven to image-driven.
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